Skincare has found a surprising new home in live commerce, where shoppers are not only buying products but also engaging with brands in real-time. This shift is turning routine purchases into immersive experiences, redefining the beauty industry’s approach to retail.

- Products promising anti-ageing, whitening, and glowing skin remain top choices, reflecting consumers’ desire for targeted and visible outcomes.

- Skincare bundles are proving to be crowd favourites, offering value and convenience while encouraging shoppers to experiment with new combinations.

In just three years, live commerce has sparked a boom in skincare outlets. With its ability to connect brands and consumers in a dynamic, interactive way, live commerce is reshaping the rules of beauty retail. The combination of real-time engagement and curated offerings is setting new standards for how skincare products are marketed and sold.